Service 04
Funnel &
Automation
Landing pages, nurture sequences, CRM pipelines, and conversion tracking — built and connected so every marketing dollar is measured to a booked meeting, not a vanity metric.
The Problem
Point solutions don't have opinions
about your pipeline.
HubSpot here. Apollo there. A landing page built in Webflow. A nurture sequence someone wrote 18 months ago and forgot to update. A calendar link that sends prospects to an unbranded Calendly page with no context.
Each tool optimises its own metric. Nobody's accountable for the whole machine — for the path from "downloaded the ebook" to "booked a call" to "became a client."
Funnel & Automation closes that gap. We build the infrastructure, connect it all, and ensure every touchpoint from first click to first call is intentional, measured, and moving toward a booked meeting.
"I don't want to hire someone into a vacuum. I need a system before I need a person."
— Principal considering first marketing hire, trigger: referral ceiling
What You Get
A connected system. Not
a collection of tools.
Lead capture page — conversion-optimised landing page for your primary lead magnet
Thank-you page — post-download confirmation with next-step CTA
7-day email nurture sequence — moves new leads from awareness to conversation-ready
CRM pipeline — deal stages, properties, and automation configured in GoHighLevel
Booking integration — calendar connected to CRM; meetings auto-created as deals
Analytics layer — UTM tracking, source attribution, and a weekly pipeline report
The Stack
Tools we build on.
Integrated from day one.
We work with a standard stack built for technical consulting firms — not the bloated enterprise tools that cost $2,000/month and take six months to configure. Every tool we deploy is already configured to talk to the others.
You own the accounts. We build the architecture and hand it over fully documented — so your team can run it, or we can continue to manage it.
How It Works
Compound phase.
The FABRIC™ System.
Funnel & Automation spans the Build and Compound phases of FABRIC™. We build the infrastructure that captures and converts everything the strategy and outbound programs generate.
Once live, the system gets smarter. We track what's converting, where leads are dropping off, which nurture messages are generating replies, and which sources are producing the highest-quality pipeline.
Every month, we report on pipeline by source, conversion rate by stage, and what we're changing to improve it.
See the full FABRIC™ methodology ↗Funnel Audit
Map what exists, identify the gaps, define the build scope.
Build
Landing pages, thank-you pages, CRM pipeline, nurture sequence.
Connect
All tools integrated, UTM tracking live, booking confirmed.
Test & Launch
End-to-end test, analytics verified, system goes live.
Optimise
Monthly reporting. Conversion improvements. New sequences.
Continue the System
The funnel converts what
the system generates.
Ready to connect the
tools into a system?
Book a 30-minute strategy call. We'll audit your current stack and show you exactly where pipeline is leaking between tools.
Book a Strategy Call ↗