The Challenge
Authentech AI had a strong product and a handful of early customers — but no repeatable way to fill the funnel. The founder was closing deals through his network, which meant growth was capped at his personal bandwidth.
They needed a system that worked without him in every deal.
What We Did
GTM Strategy & ICP Refinement We dug into their existing customers and found a clear pattern: mid-market SaaS companies with compliance bottlenecks were converting at 4x the rate of their broader ICP. We rebuilt their positioning around this segment.
Content Engine We launched a programmatic SEO content strategy targeting long-tail queries their buyers were already searching. Within 60 days, 14 articles were ranking on page 1.
Outbound Sequences We built a targeted outbound system — 300 accounts in their refined ICP, personalised first lines, short sequence. 8% reply rate, 3.2% meeting rate.
The Results
- 3× qualified pipeline in 90 days
- 14 page-1 SEO rankings driving inbound
- 8 enterprise discovery calls booked through outbound
- First inbound-sourced deal closed in week 11
What Made It Work
The combination mattered. SEO warmed up brand awareness so outbound prospects recognised the name. The tightened ICP meant sales conversations were shorter and close rates went up.
Everything compounded.
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